The Value of Design: Buckaroo’s Creative Doubles Results
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Oak Street Funding, LLC |
“Need Money? We’ve got it!” was the message Oak Street Funding, LLC wanted to scream from their rooftop.
In 2009, a time when many banks were recalling loans, Oak Street proved a “knight in shining armor” to their customers as savior to their financial needs. They were ready to help insurance professionals grow and expand, rather than shrink during the recession.
The problem: The recession paralyzed their clients. Oak Street needed a way to tell them to spring into action, to grow rather than wither.
To do so, they needed a bold, efficient, and above all effective way to get their message out. Enter Buckaroo.
With all new projects, Buckaroo had to consider budgetary concerns first. Having experienced agency “retainer” fees in the past, Oak Street wanted to clearly understand what they were getting for their investment. Our solution was to avoid the retainer-fee structure and instead provided alternative billing methods that allowed the client the freedom of choice without penalty or long-term commitment.
“From day one, Buckaroo showed a genuine interest in our business, understanding our customers’ needs and working with us to accomplish our goals. It’s refreshing to work with an agency that constantly brings enthusiasm, fresh ideas and insights to the creative process,” Caitlin Elam, Marketing Manager for Oak Street, said.
Buckaroo’s second attack point was the creative. Oak Street needed something fresh and vibrant to grab the attention of customers and inspire action. In the process, the company was also looking to revamp their branding a bit.
As a result, Buckaroo instituted a green into the already established blue corporate color. The new green was modern and vivid but also reached clientele on a deeper level. With research into the psychology of color, Buckaroo chose the shade of green because it represented not only money but also growth and a fresh, optimistic attitude.
Buckaroo used the new color palette to create a more cost-efficient e-newsletter versus the more costly, print newsletter that Oak Street had traditionally sent.
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