Social Media: It Reinforces the Brand, Creates Dialogue, and Engages Customers and Prospects
Client: |
RACO Manufacturing and Engineering Company, Inc. |
Social media is defined as a collection of online tools and sites based on the premise that people are interested in talking to and engaging with other people. RACO Manufacturing and Engineering realized when properly managed, social media can reinforce their brand and it can drive traffic to their website.
RACO Manufacturing approached Buckaroo after a referral from another long-standing client to create, design, brand and implement their social media presence. The targeted mediums were Facebook, LinkedIn, Twitter and YouTube.
At Buckaroo, we’ve yet to meet a client who has too much business or doesn’t want to generate any more revenue. Every business needs customers to survive and once you have those customers, you need to either sell more to these same customers or acquire more of them. By creating and implementing a social media strategy, we helped RACO actively find and engage their customers and prospects rather than passively wait for their target audience to find and come to them.
An innovative thinker, Jim Brown, RACO’s Vice President of Marketing and Sales, saw an opportunity in social media that his competitors did not; which was clearly demonstrated by their total lack of social media presence.
“Jim is one of the most forward-thinking, market-driven clients we have. He embraces the latest and newest technologies in order to serve his manufacturing representatives and customers more effectively. He’s open-minded and listens to new ideas,” Deb Daily said, CEO of Buckaroo.
Our first project challenge - branding. RACO Manufacturing’s web domain name is "www.RACOman.com." "RACOman" was not available across all social outlets. We compromised with “RACOmann” and purchased the domain name "www.RACOmann.com" and redirected it to their existing site.
Next, Buckaroo successfully implemented the newest, up-and-coming technologies to create a social media campaign for RACO. We used custom code, brand-relevant design, landing pages, advertising, and key metrics to accomplish our marketing goals. |
