The NFL has worked with the 2012 Indianapolis Super Bowl Host committee, civic groups, government and approved certification agencies to create a database of local minority and women-owned businesses screened and compiled into an online
Business Resource Guide. This resource is available to all NFL-affiliated contractors, sponsors and Super Bowl related groups.
Program objectives include: inform minority and woman-owned businesses of available opportunities surrounding the Super Bowl; provide business development education, training and programming that reflects the needs of the local business community; and work with minority and woman-owned businesses to forge local connections benefitting business development and growth in connection with the 2012 Super Bowl and beyond.