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[INDIANAPOLIS, IN - December 16, 2011] - As a woman-owned and WBE (Women Business Enterprise) certified company, Buckaroo Marketing | New Media understands the impact, the influence and the power of women in the marketplace.

When the National Association of Women Business Owners – Indianapolis Chapter (NAWBO-Indy) wanted to revitalize and rebrand their annual awards luncheon, they turned to Deborah Daily, active chapter member (since 2006) and Buckaroo CEO/President (since 1999) for assistance.

With event attendees such as: Governor Mitch Daniels, Mayor Greg Ballard, NAWBO National President and CEO, Diane Leneghan Tomb, NAWBO National Chair, Evelyn Strange, NAWBO National Board Member, Billie Dragoo, state senators and representatives, area dignitaries and Legacy Keynote Speaker, Jackie Joyner-Kersee the NAWBO-Indianapolis Chapter (3rd largest in the nation) tapped into local talent and expertise.

"Over the years, I’ve actively participated on numerous NAWBO-Indy committees with great success, so I was thrilled by the opportunity to have a deeper involvement in the 8th annual awards luncheon," Daily said.

The Buckaroo team started by creating a permanent event brand and identity for "Celebrating Women: Our Legacy." Next, Buckaroo designed a strong and eye-popping concept for the event’s signage and 56-page print program whose theme was carried across all marketing channels.

Inspired by the strong and successful women who make-up the more than 240 members of NAWBO-Indy, Buckaroo created a bold silhouette of a professional business woman filled with an entrepreneurial spirit contrasted against the Indianapolis skyline. The cityscape also subtly highlighted the location of the event, the newly constructed JW Marriott of downtown Indianapolis.

With more than 1000 in attendance honoring the area’s most talented women, the end result was a beautifully unified appearance to match the unified strength of women-owned businesses throughout the state of Indiana.

As a dues-based organization with far-reaching clout and impact, NAWBO® is a one-stop resource to propelling women business owners into greater economic, social and political spheres worldwide. NAWBO® prides itself on being a global beacon for influence, ingenuity and action and is uniquely positioned to provide incisive commentary on issues of importance to women business owners. NAWBO® was organized more than three decades ago with the goal of securing equal rights and opportunities for women bold and visionary enough to pursue an entrepreneurial dream in the global marketplace.

Today, NAWBO® is the voice for more than 10 million women-owned businesses across all industries and every corner of the United States, of which NAWBO-Indy is the third largest chapter.

The NAWBO-Indy offices are located in the heart of downtown Indianapolis at 310 North Alabama Street, Suite 330, Indianapolis, IN 46204. For more information visit their website at www.nawboindy.org or via telephone at 317.608.0250.

Established in 1999, Buckaroo Marketing | New Media provides exceptional creative concepts and enhances online and offline marketing effectiveness for B2B professional service firms. We specialize in helping growing organizations achieve their marketing communications and revenue goals through effective lead generation and measurable results. Buckaroo, kickin' it up a notch™.

Buckaroo is located at 7987 Wolford Court, Suite 200 in Fishers, IN and can be reached by telephone at 317.845.0830, by email at info@gobuckaroo.com or via the Internet at www.gobuckaroo.com.