Now that the hustle and bustle of the holiday season is over, there is time to reflect on 2011 and plan ahead for 2012. Here’s just a taste of what you can expect from Buckaroo in the coming year.

Content is (Still) King in 2012: In order to present the best marketing strategies to our clients, Buckaroo is creating diverse educational content on www.gobuckaroo.com like; videos, whitepapers, case studies and information graphics (also known as infographics for short). As a result, we’ll also be offering such services, often referred to as “content marketing,” to clients as well. “Part of the popularity of content marketing is its ability to generate qualified leads while engaging prospects in a branded environment without busting the budget,” Entrepreneur.com said. To boot, content marketing is budget-friendly for B2B companies. Half of the marketers surveyed in the Entrepreneuer.com article said they dedicate “less than a third of their budgets to such marketing expenditures.”