During the holiday season, we often get tunnel-vision and focus on showing gratitude to those at home. However, don’t forget two other valuable groups of individuals you spend a large percentage of your time with – customers and employees/coworkers.

1. One way to thank customers is to send them a gift that relates to your business; for example, an exclusive guide, book, bookmark, or tool they will find helpful when it comes to running their business more efficiently. However, keep in mind you do not want to look as if you are buying their love. Some companies may even have a policy that limits gifts they are allowed to receive, such as gifts valued at $25 or less.