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volume 9, issue 10 |
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Don’t Drown - Grab Your (Survey) Life Jacket!
By Deborah L. Daily
What does a life jacket have to do with anything, most of all business? Well, if you can’t swim, a life jacket takes on a very important role. At times, it may depend on where you are swimming and your level of familiarity - a pool, a lake, or an ocean? Each place has a different level of risk and depth.
The same is true in marketing. Different endeavors have different risk levels and depths. How do you know if you should leap into the Ocean of eCommerce? If you are in a lake, serving multiple interest groups, how do you know what is important to each group? How do you gain consensus and "buy-in" into the project? How do you determine needs and priorities? If you're swimming in your own identity pool, how do you define why you are different from your competitors?
These are very real issues and challenges that businesses face everyday. So what is this mysterious life jacket that you never want to be without? The answer is simple...surveys. Surveys are a very powerful yet often overlooked tool.
Click to read the entire article Don’t Drown - Grab Your (Survey) Life Jacket!
Marketing Statistics...
Mobile Browsing - 60 percent of handsets shipped in 2009 can browse the mobile Web, rising to approximately 80 percent in 2013. Therefore, the mobile Web will be a key part of most corporate B2C mobile strategies. | Gartner
Mobile Banking - Mobile banking users of m-banking and related services (including money transfers) doubled between 2008 and 2009 to 55 million and will double again in 2010. In 2015 there will be 894 million users globally. Growth is being driven by efforts by operators and banks in developing countries (particularly in Asia) to bank the unbanked. | Berg Insights
Mobile Marketing & Advertising - Mobile advertising, coupons and smart posters will exceed $8 billion by 2012 globally. | Juniper Research
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