We help businesses market their products to other businesses (B2B) in manufacturing and related industries. Frequently these types of products require engineering, sales, and distribution. If you need an agency specializing in marketing to individuals or consumers (B2C), then we’re not the best fit. It’s not our favorite sandbox in which to play.
Honesty. Candor. Professionalism. Dedication. Collaboration. ALWAYS keep our clients’ best interest at heart.
We actively work with you during the creative process to avoid major revisions which we define as a complete overhaul or moving in a different direction. Minor revisions are typically limited to a quantity of two depending on the project scope. We can of course discuss if you have a concern.
Typically, the majority of our clients keep us on retainer for 12-18 month renewable contracts. Sound scary? It isn’t because if either you or we need to move in a different direction, we simply need a 60-day notice. But all of that is in our contract (in regular-sized print) and we can review together before engagement.
Bottom line. We do not receive financial incentives, also known as a spiff, for products and services we recommend. Nor do we receive any commissions or affiliate fees. Why? Because that’s not in your best interest. For example, if you need “A” and we push “B” because we get a spiff, then there is a conflict of interest. By avoiding spiffs, we remain impartial. Also, we are flexible to work with your existing partnerships, such as a printer or web host provider.
Absolutely not. We work within your budget, whether it consists of a single project or multiple projects.
However, when working on retainer, we can assess all the components of your marketing campaign. If a particular tactic isn’t meeting expectations, we simply reallocate that investment to a different area. Being on retainer allows us to positively affect and stay within your budget and avoid waste.
It’s your call. We’re good either way. Whatever works best in your circumstances – project based, retainer or a combination of both.
Globally, we live in a multi-screen environment. When a website’s content reformats and automatically scales based on the type of device accessing it (desktop, tablet, or phone ), the website is responsive. Before this technology, a user had to pan in and zoom out excessively to see the buttons, links, and images. Responsive design makes your company, products, and services easier to access via the Internet.