Inbound Marketing creates and distributes relevant and valuable content that customers or potential customers want. The useful content draws visitors in or toward your website, bringing them closer to you and to your brand. With valuable content, inbound marketing engages prospects, converts them into customers and then loyal followers. The marketing channels typically used with inbound marketing include blogs, vlogs, Search Engine Optimization (SEO), Pay-per-click (PPC), social media, videos, infographics, eNewsletters, whitepapers, eBooks, podcasts, webinars and more. With inbound marketing, communication is interactive or two-way. Prospects and customers come to you since they are more in control of what information they receive, when and how.
Outbound Marketing consists of more traditional forms of marketing such as direct mail, cold calling, radio and television ads, trade shows, print ads, door-to-door sales, telemarketing, and seminar series. With outbound marketing, messages are pushed out to potential prospects in hopes of finding those people with whom your message resonates. With outbound marketing, the company controls the messaging and the communication is one-way.