You Can’t Be a National Competitor with a Local Attitude

You’ve landed two big contracts in nearby states and have three hot prospects. It looks like the small company you started three years ago is ready to become a regional or even national player. It’s too bad your brand is going to limit your growth opportunities. I recently spoke with an industrial company that saw itself [...]

By |2022-10-17T12:11:23-04:00October 11th, 2022|Categories: Branding|Tags: , , , , |Comments Off on You Can’t Be a National Competitor with a Local Attitude

Marketing and Sales Don’t Have to Be Enemies

I’ve long found it amusing (and amazingly frustrating) that the two departments focused on driving most companies’ revenues are rarely in sync with one another. Often, their conflicts rise to the level of sworn enemies. Instead of taking a symbiotic approach, both departments avoid and sidestep each other, impairing their success and that of their employers. [...]

By |2022-10-31T10:51:47-04:00September 13th, 2022|Categories: Marketing|Tags: , , , |Comments Off on Marketing and Sales Don’t Have to Be Enemies

Here’s Why We Can’t Communicate

I learned a long time ago that a large part of serving as the marketing partner for companies is acting as a translator and cultural attaché. No, I’m not multilingual or an expert in etiquette, but so much of what we do involves bridging gaps between people. In fact, it’s rare to find a company or [...]

By |2022-08-23T16:26:04-04:00August 16th, 2022|Categories: Communication|Tags: , , |Comments Off on Here’s Why We Can’t Communicate

Split Testing Can Help You Pinpoint Your Market Focus

There’s an old-fashioned marketing tool that’s become even more powerful in our age of digital marketing. It’s called split testing, and it can help you refine your marketing efforts so they become far more effective. Some of today’s companies are unfamiliar with split testing (also referred to as A/B split testing) or assume that since it’s [...]

By |2022-07-10T20:08:24-04:00July 7th, 2022|Categories: Email Marketing|Tags: , , |Comments Off on Split Testing Can Help You Pinpoint Your Market Focus

Happy Independence Day from Buckaroo!

We are the land of the free, we are the home of the brave. Let’s pay tribute to our brave American Heroes on this special day and forever. Factoid: Who came up with the 4th of July as a holiday? On July 4th, the Continental Congress formally adopted the Declaration of Independence, which had been written [...]

By |2022-07-03T11:15:34-04:00July 3rd, 2022|Categories: Holiday|Tags: , , , , |Comments Off on Happy Independence Day from Buckaroo!

Sneaking a Look Under Your Competitors’ Hood

Have you ever wished you could take a surreptitious peek into your competitors’ operations or decision-making process? What if I told you, it may be easier than you think? I’m not suggesting you hire industrial spies to break into a competitor’s production facility or try to place a mole into their executive suite. The simple fact [...]

By |2022-06-01T15:22:54-04:00May 25th, 2022|Categories: Marketing|Tags: , , , |Comments Off on Sneaking a Look Under Your Competitors’ Hood

You Can’t Read the Label from Inside the Jam Jar

I’m always fascinated by company leaders who cannot grasp the value someone with a different perspective can bring to them. It reminds me of that homespun wisdom that it’s impossible to read the label from inside a jam jar. Put another way, unless a CEO or other company leader has managed to become 100 percent [...]

By |2022-04-04T16:46:25-04:00April 4th, 2022|Categories: Strategy|Tags: , , , |Comments Off on You Can’t Read the Label from Inside the Jam Jar

Everything Your Company Does is Marketing

I was excited to open it. The website had been compelling, and the box was beautifully designed. The product was exactly as advertised. And then I saw the sheet. It was a simple slip of paper, containing the assembly instructions, apparently cranked out on the company’s photocopier. The text was skewed on the page, so whoever [...]

By |2022-02-28T14:48:03-05:00February 25th, 2022|Categories: Marketing|Tags: , |Comments Off on Everything Your Company Does is Marketing

Could Marketing Be the Strategy Behind Your Hiring Issues?

If there’s one common theme I’ve been hearing from company leaders during these strange economic times, it’s “we need more people.” And if there’s one lesson I’ve learned, it’s that those companies may need a more strategic approach to find them. You can see the evidence of the struggle to hire everywhere you look, from a [...]

By |2022-01-25T09:02:57-05:00January 21st, 2022|Categories: Branding|Tags: , , , |Comments Off on Could Marketing Be the Strategy Behind Your Hiring Issues?
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