Blog

How Honest Do You Want Me To Be?

By |2019-01-23T13:38:21+00:00January 8th, 2019|Categories: Branding, Marketing, Strategy|Tags: , , , |

Does this make me look fat? The classic question and deadly measure of spousal honesty illustrates the inherent dilemma in conducting customer surveys. Just as spouses typically hesitate before responding, wondering whether the asker is truly seeking honest feedback or fishing for a compliment that might be a little untruthful, many companies claiming to be interested [...]

Comments Off on How Honest Do You Want Me To Be?

What Do Customers Really Think of You?

By |2019-01-08T12:46:09+00:00December 14th, 2018|Categories: Branding, Marketing, Strategy|Tags: , , , |

Ask a business owner how her customers think about the services they receive or the products they use, and you’ll hear comments like "they love us." But when a third party asks those customers the same question, the results can be eye-opening. I recently shared the story about developing a customer profile for a professional services [...]

Comments Off on What Do Customers Really Think of You?

Merry Christmas & Happy New Year from the Team at Buckaroo!

By |2018-12-10T12:57:17+00:00December 10th, 2018|Categories: Holiday|Tags: , , , |

“What if Christmas, he thought, doesn't come from a store. What if Christmas...perhaps...means a little bit more!” —Dr. Seuss, How the Grinch Stole Christmas!

Comments Off on Merry Christmas & Happy New Year from the Team at Buckaroo!

You Probably Don’t Know Your Customers All That Well

By |2018-10-30T13:29:40+00:00October 10th, 2018|Categories: Branding, Marketing, Strategy|Tags: , , , |

If your objective is to increase the number of customers you serve, a prudent way to start is by taking a closer look at the customers you already have. If that sounds odd, consider that the customers you already work with are presumably happy with the work you perform on their behalf. If you use [...]

Comments Off on You Probably Don’t Know Your Customers All That Well

When the Tail Wags the Dog

By |2018-10-29T07:34:38+00:00September 12th, 2018|Categories: Branding, Marketing, Strategy|Tags: , , , |

We had carefully studied the client's stated objectives and analyzed the budget, then created a strategy that addressed both with great efficiency. So we were startled when our plan was completely tossed out the window. The reason? One of the executives walked into the meeting and said he really liked a particular technology, so using that [...]

Comments Off on When the Tail Wags the Dog

Building Trust with Testimonials

By |2018-09-18T16:09:32+00:00August 30th, 2018|Categories: Branding, Marketing, Video|Tags: , , , , |

Typically, testimonials come in two forms – written and video.  Both are effective, touching its audience visually, emotionally, and mentally. Testimonials provide credibility for your company’s products and services, leveraging the power of word of mouth. Additionally, testimonials enhance your brand, verify your expertise and establish and/or deepen trust.Testimonials should be leveraged by placing them in [...]

Comments Off on Building Trust with Testimonials

Happy Independence Day!

By |2018-07-31T07:19:22+00:00June 30th, 2018|Categories: Holiday|Tags: , |

As we celebrate our freedom, let us not forget to thank all those who have fought for this country to give us this day. When was the First 4th of July? On July 8, 1776, the first public readings of the Declaration were held in Philadelphia's Independence Square to the ringing of bells and band music. [...]

Comments Off on Happy Independence Day!

Dealing with Dealer and Distributor Networks

By |2018-07-31T07:19:04+00:00June 27th, 2018|Categories: Branding, Marketing|Tags: , , |

Many companies in the business-to-business world sell their products through networks of outside dealers, independent distributors, or similar arrangements. While those arrangements make it possible for even a small company to quickly gain a broad reach, they can also reduce the control the company has over its image and messages. Our marketing agency works with a [...]

Comments Off on Dealing with Dealer and Distributor Networks

How Well Are You Tracking Your Marketing?

By |2018-07-31T07:21:35+00:00May 23rd, 2018|Categories: Key Performance Indicators, KPIs, Marketing|Tags: , , , |

One of the first metrics business owners learn about is return on investment, or ROI. Earning the highest possible ROI is critical when running a business. You make investments with the expectation that you’ll have something to show for them.So how's the ROI on your investment in marketing and advertising? If you’re like most business owners, [...]

Comments Off on How Well Are You Tracking Your Marketing?