Blog

>Blog>

Google Analytics Should Be Your Company’s Best Friend

Having a business website and not using a free service known as Google Analytics is like buying a Ferrari and putting it up on blocks in your driveway. I don’t understand why someone would do that, nor do I grasp why companies would invest thousands in a website without using Google Analytics. I suspect it’s because [...]

By |2020-09-23T09:43:41+00:00September 22nd, 2020|Categories: Key Performance Indicators, KPIs, Strategy|Tags: , , , , |Comments Off on Google Analytics Should Be Your Company’s Best Friend

I’ve Never Seen this Before!

As a marketer, I’m always on the lookout for cool advertising – new or retro. Lately, I’ve been binge watching Mad Men – a television drama series about the lives of advertisers and creatives who work at an advertising agency on Madison Avenue in the 1960's. It’s visual style and historical authenticity down to the smallest [...]

By |2020-09-08T16:09:53+00:00September 8th, 2020|Categories: Creative, Marketing|Tags: , |Comments Off on I’ve Never Seen this Before!

Why Your Company Must Have a Responsive Website

Think about how much money your company has invested in your website and how important that online presence is to your business. Would you be shocked to learn your site is frustrating four of every five users? Today, most adults in the U.S. access web content through mobile devices such as phones and tablets. How big [...]

By |2020-08-21T11:34:07+00:00August 18th, 2020|Categories: Branding, Website Design|Tags: , , , |Comments Off on Why Your Company Must Have a Responsive Website

Smart Marketing Starts With a Sales Perspective

I’m not sure why sales and marketing have developed a relationship just as contentious as IU and Purdue. They’re equally important functions that serve the same organizations, and each offers expertise that could benefit the other. But put them in the same arena -- even if that arena is just an average conference room -- and [...]

By |2020-07-24T15:33:23+00:00July 7th, 2020|Categories: Marketing, Strategy|Tags: , , |Comments Off on Smart Marketing Starts With a Sales Perspective

You Don’t Really Need a Marketing Agency, Do You?

You’re a smart businessperson who runs a successful company. You oversee production, product development, hiring, finances, and all the other elements needed to run a healthy business. Why in the world would you need to hire an outside marketing agency? No matter what business or industry you’re in, it’s simply impossible for you to know everything [...]

By |2020-07-24T15:35:01+00:00April 27th, 2020|Categories: Branding, Marketing, Strategy|Tags: , , , |Comments Off on You Don’t Really Need a Marketing Agency, Do You?

The Dartboard Approach to Marketing

Grab a handful of darts, close your eyes, and let them fly across the room. You’ve just demonstrated the marketing strategy far too many companies use. I’m not saying those companies are run by stupid people. In fact, they’re usually remarkably bright people who have outstanding products or services to offer in their marketplaces. But when [...]

By |2020-07-24T15:35:18+00:00March 10th, 2020|Categories: Branding, Marketing, Marketing Assets, Strategy|Tags: , , , , |Comments Off on The Dartboard Approach to Marketing

Marketing is a Balancing Act

As a marketing and advertising agency, it makes sense that our primary contact at most clients is the individual who oversees marketing. But we usually find ourselves navigating around many masters. When a company draws upon outside accounting expertise, that firm normally works with the controller or the CFO. If legal help is what’s needed, the [...]

By |2020-07-24T15:35:43+00:00January 13th, 2020|Categories: Branding, Marketing, Marketing Assets, Strategy|Tags: , , , , |Comments Off on Marketing is a Balancing Act

You Probably Don’t Know Your Customers All That Well

If your objective is to increase the number of customers you serve, a prudent way to start is by taking a closer look at the customers you already have. If that sounds odd, consider that the customers you already work with are presumably happy with the work you perform on their behalf. If you use [...]

By |2020-07-24T15:36:01+00:00January 7th, 2020|Categories: Branding, Marketing, Strategy|Tags: , , , |Comments Off on You Probably Don’t Know Your Customers All That Well

Happy Holidays from the Buckaroo Team!

During the holiday season more than ever, our thoughts turn gratefully to those who have made our progress possible. We are deeply thankful and extend to you our best wishes for a happy and healthy holiday season. It is in this spirit we say, simply but sincerely...Thank you and Best Wishes for the Holiday Season [...]

By |2020-07-24T15:36:27+00:00December 7th, 2019|Categories: Holiday|Tags: , , , , |Comments Off on Happy Holidays from the Buckaroo Team!