How long does it take to get results from content marketing?

Content marketing is another name for inbound marketing, and it involves the creation and sharing of online material (video, blogs, social media, and the like).

So how long does it take to get results? Unfortunately, there isn’t a pat answer because the results pivot on your company’s business goals. Content marketing grows exponentially rather than linearly. So as more useful content is produced, the more prospects and search engines will find you. With that said, the industry average to see the results of your efforts is 6 to 12-months.

However, according to DemandMetric, content marketing costs about 62% less than traditional marketing and per dollar spent, it generates about 3 times as many leads. Regardless, it is important to track and measure all marketing efforts to make sure it’s adding value to your company and the bottom line.