Content marketing—also known as inbound marketing—focuses on creating and distributing valuable content (blogs, videos, social posts, etc.) to attract and engage your target audience.
While results vary based on your goals, industry, and consistency, most companies begin to see meaningful traction within 4-6 months. Content performance grows exponentially over time as your library of content expands and search engines recognize your relevance.
According to DemandMetric, content marketing generates 3x more leads per dollar than traditional marketing and costs 62% less. That said, success depends on regular tracking, optimization, and alignment with your broader strategy. Like any business investment, results come from consistency, quality, and data-informed decisions.
Not at all. We offer flexible engagement models tailored to your needs, whether that’s a single project, a series of initiatives, or an ongoing retainer.
That said, retainers often deliver greater value by allowing us to take a holistic view of your strategy, optimize across tactics, and shift resources quickly based on what’s working. This helps minimize waste and improve results over time.
Ultimately, it’s your choice. We’re comfortable working on a project-by-project basis, through a monthly retainer, or a hybrid approach, whatever best supports your goals and budget.
At Buckaroo, our values aren’t just statements, they shape every client relationship. We lead with integrity, candor, and a deep commitment to results. Our outside-in perspective helps uncover blind spots, while our collaborative mindset ensures we work with clients, not just for them.
We prioritize transparency, strategic alignment, and flexible solutions—because no two businesses are the same. These values translate into long-term partnerships (our average client tenure is over 8 years) and measurable outcomes our clients can count on: increased clarity, smarter execution, and real business growth.
Our pricing is built around transparency and flexibility. Most clients engage us through a 12 to 18-month retainer for ongoing strategy and execution—but we also support project-based work and audits when that’s a better fit.
If your needs shift, we keep it simple. Our contracts include a 90-day opt-out, giving both sides the freedom to reassess. Everything is clearly outlined in plain language so there are no surprises, just straightforward, scalable support.
We specialize in B2B marketing for manufacturers, OEMs, industrial suppliers, and distributors, especially companies with technical products, multi-step sales cycles, and complex distribution models.
Our strength lies in helping industrial businesses translate their value clearly, connect with decision-makers, and support sales through strategic, measurable marketing. If you’re looking for a team that understands how to drive growth in highly considered, B2B buying environments—we’re built for exactly that.
We don’t serve B2C markets because our focus is deep, not broad—and that’s how we deliver better results.
We believe creative should be collaborative—so we involve you early and often to align on direction before major development begins. This helps avoid surprises and minimizes the need for significant rework.
Most projects include up to two rounds of minor revisions, which is usually more than enough when we start with clear goals and input. If the direction changes significantly mid-project, we’ll discuss scope adjustments transparently.
Bottom line: we’re flexible, solutions-oriented, and focused on getting it right—without wasting time or budget.
No. We do not receive commissions, affiliate fees, or financial incentives for any recommendations we make.
That’s intentional—because we believe our advice should be 100% objective and in your best interest. Accepting kickbacks creates a conflict of interest, and that’s not how we operate.
We’re also flexible—if you already have preferred vendors (printers, web hosts, etc.), we’re happy to work with them as part of your broader team.
FlexFormula™ is Buckaroo’s proprietary framework that helps B2B manufacturers and industrial brands align strategy with execution across five adaptable pillars. It’s designed to bring clarity, focus, and measurable outcomes—starting wherever you need the most impact.
It’s modular, objective, and built for flexibility. Unlike rigid programs, FlexFormula™ lets you engage only where needed, backed by third-party insight and a focus on business results—not just marketing outputs.
We saw too many manufacturers struggling with scattered marketing, siloed teams, and wasted spend. FlexFormula™ was built to solve those problems—by combining structure with adaptability to drive smarter decisions and stronger outcomes.
No. You don’t have to commit to all five pillars. FlexFormula&trade is designed to be flexible—you can start with one area and expand as needed based on your goals and resources.
Absolutely. Many clients begin with a focused need—such as research, campaign execution, or performance evaluation. FlexFormula™ meets you where you are and scales from there.
We define KPIs upfront—such as lead quality, conversion rates, campaign ROI, or brand visibility—and track progress through dashboards and review checkpoints. Everything is tied to business goals, not just marketing activity.
Yes. One of its biggest advantages is helping teams work from the same strategy. It improves messaging, lead handoffs, and overall collaboration between marketing, sales, and leadership.
Stronger inbound demand, clearer positioning, better resource allocation, tighter alignment across teams, and a scalable strategy that supports efficient, profitable growth.