Our leadership team

Deborah L. Daily
Co-Founder & Principal Strategist
As the driving force behind Buckaroo’s client engagement and strategic vision, Deborah Daily blends insight, creativity, and business acumen to deliver marketing that moves the needle. With decades of experience leading brand strategy, client relationships, and business development, Deborah ensures every engagement is grounded in real-world understanding and built for measurable success.
Known for her ability to cut through complexity and spot untapped potential, Deborah guides clients with a rare combination of strategic clarity and creative direction. She brings a personal sense of ownership to every project, overseeing the details while staying laser-focused on outcomes that align with broader business goals.

Kenneth E. Daily
Co-Founder & Strategic Technology Lead
With over 25 years of experience at the intersection of marketing, technology, and business strategy, Ken Daily brings a rare blend of digital expertise and executive discipline to every client engagement. A pioneer in website development, data-driven marketing, and custom application design, Ken doesn’t just build tools—he builds platforms for measurable growth.
Throughout his career, Ken has led successful campaigns and digital transformations across industries, always grounded in analytics, efficiency, and ROI. His strategic oversight ensures that every Buckaroo initiative aligns with business objectives, integrates with sales and operational systems, and delivers results that leadership teams can quantify and trust.
Extended Team
In addition to our core leadership, Buckaroo is supported by a trusted network of seasoned professionals—including writers, designers, photographers, videographers, translators, and other specialists. We curate the right team for each engagement, drawing on deep relationships—many 10 to 15 years strong—with partners who know our standards and deliver with precision.
This flexible model gives you access to top-tier talent when it matters most, without the burden of unnecessary overhead when it doesn’t. It’s part of how we stay agile, efficient, and focused on results.