Reducing trade show spending generates more leads

Buckaroo Marketing - Alba Manufacturing Trade Show Case Study

Alba Manufacturing

Material handling equipment manufacturer
Fairfield, Ohio

Before Buckaroo

Kept increasing trade show spending with less-than-satisfying results, few leads.

Buckaroo brainpower

  • Analyzed number of leads v. spending
  • Interviewed distributor network
  • Sharpened positioning
  • Real-time, personalized communications
  • Redesigned booth layout/graphics
  • Reduced size of booth, lowering cost

Buckaroo benefits

  • Dramatic increase in leads
  • Lower investment, greater impact

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