Reducing trade show spending generates more leads
Alba Manufacturing
Material handling equipment manufacturer
Fairfield, Ohio
Before Buckaroo
Kept increasing trade show spending with less-than-satisfying results, few leads.
Buckaroo brainpower
- Analyzed number of leads v. spending
- Interviewed distributor network
- Sharpened positioning
- Real-time, personalized communications
- Redesigned booth layout/graphics
- Reduced size of booth, lowering cost
Buckaroo benefits
- Dramatic increase in leads
- Lower investment, greater impact
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