Case Study: Truck Service

Case Study: Truck Service2019-02-19T08:23:42+00:00

Driving business by maximizing mobile

Buckaroo Marketing - Truck Service Case Study

Truck Service

Vehicle repair, service, and maintenance
Indianapolis, Indiana

Buckaroo brief

Industry was embracing mobile technology, but company’s online presence had growth in a skid and customers tied up in slow traffic.

Buckaroo brainpower

  • Performed market research to pinpoint customer needs
  • Eliminated brand confusion with standardized messaging
  • Created mobile-focused website
  • Produced videos and custom photography
  • Advertised where truckers were, on radio and billboards
  • Developed customized/personalized postcard campaign for sales reps

Buckaroo blockbuster

  • Mobile usage shot up
  • Consistent year-over-year revenue growth
  • Expanded market share by promoting new facilities

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