Case Study: Truck Service

Case Study: Truck Service2017-09-14T16:40:23+00:00

Driving business by maximizing mobile

Buckaroo Marketing - Truck Service Case Study

Truck Service

Vehicle repair, service, and maintenance
Indianapolis, Indiana

Buckaroo brief

Industry was embracing mobile technology, but company’s online presence had growth in a skid and customers tied up in slow traffic.

Buckaroo brainpower

  • Performed market research to pinpoint customer needs
  • Eliminated brand confusion with standardized messaging
  • Created mobile-focused website
  • Produced videos and custom photography
  • Advertised where truckers were, on radio and billboards
  • Developed customized/personalized postcard campaign for sales reps

Buckaroo blockbuster

  • Mobile usage shot up
  • Consistent year-over-year revenue growth
  • Expanded market share by promoting new facilities

“I think the biggest impact to date has been Buckaroo’s help with getting the Columbus, Indiana location going. To date, we are running about 8% better than my forecasted sales expectations. At the pace we are going, I think this will translate to an overall annual sales increase of approximately 10% for Truck Service.

Beyond the quantifiable effect, I think our overall brand awareness, image, professionalism, internal pride, efficiency has been greatly enhanced with the website re-design, content, pics, forms, blog etc. It is a great resource and it adds to our credibility and legitimacy to our existing team and customers as well as prospective new customers and employees.“

Dennis Meyer, President | Truck Service Inc.

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