Sweetly spinning a consistent global presence
Western States Machine
Centrifiguals for sugar & chemical production
Fairfield, Ohio
Buckaroo brief
The sugar industry’s historic leader was losing business to lower-priced competitors thanks to inconsistent branding and customer communication that left a sour taste.
Buckaroo brainpower
- Created and managed consistent brand image
- Managed integrated marketing with digital and print elements
- Developed responsive websites in English, Spanish, and Portuguese
- Established social media presence
- Upgraded trade show materials and marketing
- Created videos and custom photography to support efforts
- Created sales materials in English, Spanish, Portuguese and Thai
- Managed translation process to sharpen message globally
Buckaroo blockbuster
- Pioneered and maintained the industry’s dominant social media presence
- Used integrated marketing to drive lead generation, sweeten revenue
- Created materials for use in Asian and South American markets
- Supported trade show efforts in Philippines, Brazil, Thailand, Australia, and South Africa
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