Driving business by maximizing mobile
Truck Service
Vehicle repair, service, and maintenance
Indianapolis, Indiana
Buckaroo brief
Industry was embracing mobile technology, but company’s online presence had growth in a skid and customers tied up in slow traffic.
Buckaroo brainpower
- Performed market research to pinpoint customer needs
- Eliminated brand confusion with standardized messaging
- Created mobile-focused website
- Produced videos and custom photography
- Advertised where truckers were, on radio and billboards
- Developed customized/personalized postcard campaign for sales reps
Buckaroo blockbuster
- Mobile usage shot up
- Consistent year-over-year revenue growth
- Expanded market share by promoting new facilities
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