Inside Indiana Business with Gerry Dick

Don’t Get Lost in Translation When Doing Business Overseas

By |2022-02-09T12:43:22-05:00December 21st, 2017|Categories: Copywriting, Language Translation, Marketing|Tags: , , , |

As the world becomes smaller, the opportunities for companies to do business overseas get bigger. But accessing other markets demands more than a perfunctory knowledge of geography and a phrase book. Cutting corners can trip up the most well-intentioned efforts. Our marketing agency has helped clients do business globally for years, and we've learned many lessons [...]

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Lessons Learned Through Another Company’s History

By |2022-09-13T20:03:06-04:00September 27th, 2017|Categories: Branding, Copywriting, Creative, Design, Marketing|Tags: , , , , , |

A few years ago, one of our agency's longtime clients asked us to develop a coffee-table book celebrating their company's centennial. In bringing that project to fruition, I learned a lot about the company, but learned even more about running a business. The company is Western States Manufacturing, a Cincinnati-area maker of centrifugal devices for [...]

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