Copywriting

Don’t Skimp on Professional Writing

By |2019-08-25T12:37:14+00:00August 13th, 2019|Categories: Branding, Copywriting, Marketing|Tags: , , , |

As the client reviewed our estimate for their new website, they had no problem with the numbers for the design, the hosting, or the programming. But they didn’t understand why we recommended they should pay for writing. Couldn’t they just do that part themselves? Well, yes, they could. But we didn’t think they should. It’s a [...]

Comments Off on Don’t Skimp on Professional Writing

Don’t Get Lost in Translation When Doing Business Overseas

By |2018-07-31T07:24:34+00:00December 21st, 2017|Categories: Copywriting, Language Translation, Marketing|Tags: , , , |

As the world becomes smaller, the opportunities for companies to do business overseas get bigger. But accessing other markets demands more than a perfunctory knowledge of geography and a phrase book. Cutting corners can trip up the most well-intentioned efforts. Our marketing agency has helped clients do business globally for years, and we've learned many lessons [...]

Comments Off on Don’t Get Lost in Translation When Doing Business Overseas

Lessons Learned Through Another Company’s History

By |2018-07-31T07:25:23+00:00September 27th, 2017|Categories: Branding, Copywriting, Creative, Design, Marketing|Tags: , , , , , |

Nearly two years ago, one of our agency's longtime clients asked us to develop a coffee-table book celebrating their company's centennial. In bringing that project to fruition, I learned a lot about the company, but learned even more about running a business.The company is Western States Manufacturing, a Cincinnati-area maker of centrifugal devices for the sugar, [...]

Comments Off on Lessons Learned Through Another Company’s History

Buckaroo Commemorates Company’s 100th Anniversary, Creates Book

By |2018-07-31T07:26:37+00:00July 13th, 2017|Categories: Branding, Copywriting, Creative, Design, Marketing|Tags: , , , , , |

When Deborah Daily and her husband, Ken, started Buckaroo Marketing New Media out of their home in 1999, they strived to create a business customers could rely on. Daily, president of Buckaroo Marketing, said they wanted to get away from working in corporate America. “We didn’t care for marching to the beat of someone else’s drum,” [...]

Comments Off on Buckaroo Commemorates Company’s 100th Anniversary, Creates Book