Creative

Maybe You Don’t Need to Change Your Logo

By | 2018-06-18T17:20:10+00:00 February 20th, 2018|Categories: Branding, Creative, Design, Marketing|Tags: |

The graphic symbol representing your company has been in place since the early 1960s, when your great-uncle started the business, and your new advertising firm insists that it has to be replaced. You want to trust their counsel, but you're just not sure."You need a new logo" is one of the first things companies often hear after [...]

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Lessons Learned Through Another Company’s History

By | 2018-06-18T17:27:07+00:00 September 27th, 2017|Categories: Branding, Copywriting, Creative, Design, Marketing|Tags: |

Nearly two years ago, one of our agency's longtime clients asked us to develop a coffee-table book celebrating their company's centennial. In bringing that project to fruition, I learned a lot about the company, but learned even more about running a business.The company is Western States Manufacturing, a Cincinnati-area maker of centrifugal devices for the sugar, [...]

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Buckaroo Commemorates Company’s 100th Anniversary, Creates Book

By | 2018-06-18T16:49:45+00:00 July 13th, 2017|Categories: Branding, Copywriting, Creative, Design, Marketing|Tags: |

When Deborah Daily and her husband, Ken, started Buckaroo Marketing New Media out of their home in 1999, they strived to create a business customers could rely on. Daily, president of Buckaroo Marketing, said they wanted to get away from working in corporate America. “We didn’t care for marching to the beat of someone else’s drum,” [...]

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