Season’s Greetings and Warm Wishes for the New Year
As the year draws to a close, we take a moment to reflect on what truly matters — the relationships and partnerships that make our work meaningful. Whether you’re a customer, partner, or friend of our team, we want to express our sincere appreciation for your trust and support throughout the year. Together, we’ve achieved great things, overcome challenges, and [...]
Giving Thanks for What Matters Most
As Thanksgiving approaches, we pause to reflect on the many reasons we’re grateful — and at the top of that list are the people who make what we do possible. To our customers, partners, and friends across the industry: thank you for your trust, collaboration, and continued support. Your partnership drives us to keep improving, innovating, and delivering exceptional value [...]
How a Strategic Blueprint Transformed Tactical Marketing into a Scalable Growth Engine
When the leadership team of a niche manufacturer first looked closely at their marketing, they saw a story that did not match the reality of their business. Their product was versatile, widely adopted across industries, and respected by dealers and OEMs alike. Yet when they stepped back, the way they presented themselves to the market felt scattered. Messages shifted from [...]
The Fall Marketing Checkup — Through the FlexFormula™
Just as manufacturers schedule preventive maintenance to ensure uptime and performance, forward-thinking industrial brands apply the same discipline to their marketing systems. As budgeting and planning season approaches, fall is the ideal time to evaluate where your marketing stands — and where it needs to evolve. Using the FlexFormula™ framework, here’s how leaders assess readiness for next year: Strategy Development [...]
What Happens When Success Isn’t Scalable
A manufacturing company had a flagship product with 12 application-specific variations and a strong distribution presence across North America. Dealers, OEMs, and manufacturers moved a steady volume, and on paper, the business looked healthy. But beneath the surface, cracks in their marketing foundation were beginning to show—ones that weren’t immediately visible in sales reports. While the product portfolio was robust, [...]
From Mixed Signals to Marketing Clarity: How Channel Evaluation Helped Fuel Scalable Growth
This North American manufacturer had built its success on product innovation, a wide-reaching dealer and OEM network, and a solid reputation across multiple industries. With a national footprint and a healthy growth rate, the company appeared well-positioned for continued expansion. But as new regions came online and responsibilities stretched across more teams and partners, performance began to lose consistency. Sales [...]