Trust Your Gut, but Verify

By |2023-03-09T07:07:27-05:00January 26th, 2023|Categories: Strategy|Tags: , , , , |

A famous man quoted the Russian proverb, “Doveryai no Proveryai.” Translated it means trust but verify. Experience has taught me that’s a sound piece of advice for business leaders, too. I say that after dealing with countless business owners who have said “I trust my gut” when making important decisions about marketing or other strategies. What [...]

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Marketing and Sales Don’t Have to Be Enemies

By |2022-10-31T10:51:47-04:00September 13th, 2022|Categories: Marketing|Tags: , , , |

I’ve long found it amusing (and amazingly frustrating) that the two departments focused on driving most companies’ revenues are rarely in sync with one another. Often, their conflicts rise to the level of sworn enemies. Instead of taking a symbiotic approach, both departments avoid and sidestep each other, impairing their success and that of their employers. [...]

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