Inside Indiana Business

Has Your Company Achieved True Differentiation?

By |2024-05-19T08:37:06-04:00May 16th, 2024|Categories: Marketing|Tags: , , , |

The company’s owners were stunned when their top salesperson left for a position at their rival. When they asked why this key employee was moving on, they learned it wasn’t about money or prestige. The future looked brighter there. Losing their sales star was a gut punch, but it inspired the owners to take a closer [...]

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Instagram vs. YouTube: Which Platform Does Your Business Need?

By |2024-05-05T14:29:07-04:00April 30th, 2024|Categories: Social Media|Tags: , , , , , |

Each time a new digital channel captures the public’s imagination, plenty of business leaders scoff. “Our company isn’t about funny cats or dance moves,” they groan as they brush some eager employee’s idea aside. Those leaders probably know Google is the biggest search engine, but they have no idea that YouTube ranks second. Nor do they [...]

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Is Your Website Creating the Right Impression?

By |2024-04-06T12:05:21-04:00April 5th, 2024|Categories: Website Design|Tags: , , , , , |

You’ve probably heard that you get just one chance to make a first impression so many times that it’s become trite. But when it comes to your company’s website, what may seem trite is absolutely true. Not that long ago, a company’s first impression may have been the exterior of its building, an ad in a [...]

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Have Your Sales and Marketing Changed to Reflect Today’s Sales Trends and Buying Behaviors?

By |2024-02-29T12:12:11-05:00February 28th, 2024|Categories: Marketing|Tags: , , , , , |

From advances in digital technology to the lasting impacts of the Covid pandemic, nearly every aspect of the business world has been upended in the last few years. Yet far too many B2B sales and marketing efforts ignore the dramatic changes in customer buying behaviors. Although the dynamics between B2B buyers and sellers have profoundly changed, [...]

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Upending Your Public Image

By |2023-12-17T12:55:41-05:00December 14th, 2023|Categories: Branding|Tags: , , , , |

Your marketing leadership has devoted many hours of work and significant budget dollars to develop, establish and maintain an impactful and effective brand, capturing your company’s image in ways that support your business objectives. And then someone ordered those golf shirts. Golf shirts, or perhaps wraps for two new service vans, or maybe an ad supporting [...]

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Moving from Organic to Strategic Growth Demands Critical Intel

By |2023-11-09T16:09:46-05:00November 3rd, 2023|Categories: Market Research|Tags: , , , , |

In my last article, I focused on the limitations of organic growth and counseled a strategic approach based on inorganic tactics. In this follow-up, I’ll look at a real-life example illustrating the problems of trying to go it alone. Our company has had the pleasure of helping many organizations grow and succeed. That growth and success [...]

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To Thrive, Your Company Needs More Than Organic Growth

By |2023-10-07T15:19:55-04:00October 4th, 2023|Categories: Strategy|Tags: , , , , , |

Running a business literally has its ups and downs, as in how revenues and other critical figures can fluctuate from month to month. That’s why you’ll often hear owners sigh and happily report, “We’re doing just fine where we are.” If you’ve been saying things like that, don’t get too comfortable. As any kid with a [...]

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How Knowledge and Consistency Work to Protect Your Marketing Assets

By |2023-09-17T15:20:32-04:00September 14th, 2023|Categories: Marketing Assets|Tags: , , , , |

Our team was reviewing the statistics for a client’s website a few months ago, and the data point that leapt out was the number of daily attempts by hackers to penetrate the site. It averaged in the thousands, and this wasn’t some giant national company. When you think of what your company needs in a marketing [...]

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Making Events a Powerful, Painless Tool

By |2023-08-17T13:33:26-04:00August 15th, 2023|Categories: Company Events|Tags: , , , , |

The right marketing partner can support your efforts to meet your business goals in many different ways — some of which you probably wouldn’t expect. Take the time a client wanted to make their team’s favorite annual event even bigger and better. They’re in the commercial facility services sphere, keeping vital equipment running efficiently and racing [...]

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Protecting Your Brand from PR Disasters

By |2023-07-20T15:20:15-04:00July 19th, 2023|Categories: Branding|Tags: , , , , |

Not that long ago, Americans were able to disagree fairly and politely. But in a highly opinionated era and depersonalization through social media, a single word, phrase, or contentious spokesperson has the power to turn the smallest hiccup into open viral warfare. That’s why companies need to be especially careful their messages and actions don’t venture [...]

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