Inside Indiana Business Archives

Trust Your Gut, but Verify
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Trust Your Gut, but Verify

Strategy

Trust Your Gut, but Verify

By Deborah Daily|2023-03-09T07:07:27-05:00January 26th, 2023|Categories: Strategy|Tags: Inside Indiana Business, Inside Indiana Business with Gerry Dick, Marketing, Marketing Strategy, Strategy|

A famous man quoted the Russian proverb, “Doveryai no Proveryai.” Translated it means trust but verify. Experience has taught me that’s a sound piece of advice for business leaders, too. I say that after dealing with countless business owners who have said “I trust my gut” when making important decisions about marketing or other strategies. What [...]

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Marketing and Sales Don’t Have to Be Enemies
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Marketing and Sales Don’t Have to Be Enemies

Marketing

Marketing and Sales Don’t Have to Be Enemies

By Deborah Daily|2022-10-31T10:51:47-04:00September 13th, 2022|Categories: Marketing|Tags: Inside Indiana Business, Inside Indiana Business with Gerry Dick, Marketing, Sales|

I’ve long found it amusing (and amazingly frustrating) that the two departments focused on driving most companies’ revenues are rarely in sync with one another. Often, their conflicts rise to the level of sworn enemies. Instead of taking a symbiotic approach, both departments avoid and sidestep each other, impairing their success and that of their employers. [...]

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