Happy Holidays from the Buckaroo Team!
The end of the year brings no greater joy than the opportunity to express to you season’s greetings and good wishes. We would like to express our sincerest appreciation for the trust you have placed in us this past year. We are looking back with appreciation for your loyalty and looking forward to moving into the New Year together. May [...]
The Customer Isn’t Always Right
The disagreement grew increasingly intense. His frustration was obvious as he angrily snapped, “I’m the customer! I’m always right!” I didn’t yell back. I simply resigned his business. “The customer is always right” is an outgrowth of the intense competition among early big-city retailers. 19th century titans like John Wanamaker and Marshall Field wisely emphasized customer satisfaction as a way [...]
Happy Thanksgiving from Everyone at Buckaroo!
Have a safe and happy Thanksgiving holiday from everyone at Buckaroo Marketing.
Creating Images More Realistic Than Photos
We’ve all heard a photo is worth a thousand words, but if you’re in the business of making or selling products, you might be surprised to learn there’s a better alternative that’s worth infinitely more than those thousand words.Marketing and advertising efforts took a giant step forward when high-quality photography became available. Photos offered not only proof of the product’s [...]
Are You Forgetting Your Most Important Audience?
The marketing director worked hard on the new campaign and convinced the CFO to budget extra dollars for the launch. It was an exciting promotion with an impossible-to-ignore offer that was certain to boost sales to new highs. Only one problem: nobody told the sales team about it. So an hour after the email blast went out, the sales team [...]
So Who Has Your Password?
You’re so excited about your new website. After weeks of work, it’s just about ready to launch and the developer needs the credentials for your hosting service. That’s when you remember Larry. Ah, Larry. When you launched the current version of your website four years ago, he was your technology Larry-of-all-trades, overseeing the network and helping your staff solve software [...]