Marketing Assets

The Dartboard Approach to Marketing

By |2020-03-10T13:41:14+00:00March 10th, 2020|Categories: Branding, Marketing, Marketing Assets, Strategy|Tags: , , , , |

Grab a handful of darts, close your eyes, and let them fly across the room. You’ve just demonstrated the marketing strategy far too many companies use. I’m not saying those companies are run by stupid people. In fact, they’re usually remarkably bright people who have outstanding products or services to offer in their marketplaces. But when [...]

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Marketing is a Balancing Act

By |2020-01-16T13:40:24+00:00January 13th, 2020|Categories: Branding, Marketing, Marketing Assets, Strategy|Tags: , , , , |

As a marketing and advertising agency, it makes sense that our primary contact at most clients is the individual who oversees marketing. But we usually find ourselves navigating around many masters. When a company draws upon outside accounting expertise, that firm normally works with the controller or the CFO. If legal help is what’s needed, the [...]

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How to Avoid Pains in Your Assets

By |2019-07-15T15:16:37+00:00July 10th, 2019|Categories: Branding, Marketing, Marketing Assets|Tags: , , , |

Among your company’s most important assets are the materials used in your marketing and promotional efforts. But do you know where they really are … or who they really belong to? Your website’s domain name, your product photographs, and those expensive demonstration videos are items you may assume that you own and can access easily. Don’t [...]

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