Marketing Assets

Marketing is a Balancing Act

By |2020-01-16T13:40:24+00:00January 13th, 2020|Categories: Branding, Marketing, Marketing Assets, Strategy|Tags: , , , , |

As a marketing and advertising agency, it makes sense that our primary contact at most clients is the individual who oversees marketing. But we usually find ourselves navigating around many masters. When a company draws upon outside accounting expertise, that firm normally works with the controller or the CFO. If legal help is what’s needed, the [...]

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How to Avoid Pains in Your Assets

By |2019-07-15T15:16:37+00:00July 10th, 2019|Categories: Branding, Marketing, Marketing Assets|Tags: , , , |

Among your company’s most important assets are the materials used in your marketing and promotional efforts. But do you know where they really are … or who they really belong to? Your website’s domain name, your product photographs, and those expensive demonstration videos are items you may assume that you own and can access easily. Don’t [...]

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