Don’t Skimp on Professional Writing
As the client reviewed our estimate for their new website, they had no problem with the numbers for the design, the hosting, or the programming. But they didn’t understand why we recommended they should pay for writing. Couldn’t they just do that part themselves? Well, yes, they could. But we didn’t think they should. It’s a conversation we’ve had with [...]
How to Avoid Pains in Your Assets
Among your company’s most important assets are the materials used in your marketing and promotional efforts. But do you know where they really are … or who they really belong to? Your website’s domain name, your product photographs, and those expensive demonstration videos are items you may assume that you own and can access easily. Don’t be so sure. In [...]
Happy Independence Day from Buckaroo!
Let each one of us make a promise, that as long as we live, we will be good citizens of our country in the best of our capabilities and we will help America grow into a better nation with each passing day. Factoid: Which president was the first to hold a Fourth of July celebration at the White House? Although [...]
A Pro Photographer Can Be Your Best Friend
It's no surprise that an estimated 8.8 trillion photos were taken worldwide during 2018, given that most of us carry high-quality cameras in our phones. But shooting all those photos doesn't make us photographers. Digital technology has become a powerful equalizer in so many ways. Everyday people have access to tools that are far more sophisticated than what professionals had [...]
How Honest Do You Want Me To Be?
Does this make me look fat? The classic question and deadly measure of spousal honesty illustrates the inherent dilemma in conducting customer surveys. Just as spouses typically hesitate before responding, wondering whether the asker is truly seeking honest feedback or fishing for a compliment that might be a little untruthful, many companies claiming to be interested in customer feedback really [...]
What Do Customers Really Think of You?
Ask a business owner how her customers think about the services they receive or the products they use, and you’ll hear comments like "they love us." But when a third party asks those customers the same question, the results can be eye-opening. I recently shared the story about developing a customer profile for a professional services firm that was eager [...]