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Blog Medium Image2017-09-24T15:36:21-04:00

The Customer Isn’t Always Right

The disagreement grew increasingly intense. His frustration was obvious as he angrily snapped, “I’m the customer! I’m always right!” I didn’t yell back. I simply resigned his business. “The customer is always right” is an outgrowth of the intense competition among early big-city retailers. 19th century titans like John Wanamaker and Marshall Field wisely emphasized customer satisfaction as a way [...]

By |December 10th, 2021|Categories: Marketing|Tags: , |Comments Off on The Customer Isn’t Always Right

Creating Images More Realistic Than Photos

We’ve all heard a photo is worth a thousand words, but if you’re in the business of making or selling products, you might be surprised to learn there’s a better alternative that’s worth infinitely more than those thousand words.Marketing and advertising efforts took a giant step forward when high-quality photography became available. Photos offered not only proof of the product’s [...]

By |September 22nd, 2021|Categories: Photography|Tags: , , |Comments Off on Creating Images More Realistic Than Photos

Are You Forgetting Your Most Important Audience?

The marketing director worked hard on the new campaign and convinced the CFO to budget extra dollars for the launch. It was an exciting promotion with an impossible-to-ignore offer that was certain to boost sales to new highs. Only one problem: nobody told the sales team about it. So an hour after the email blast went out, the sales team [...]

By |August 18th, 2021|Categories: Marketing|Tags: , |Comments Off on Are You Forgetting Your Most Important Audience?

So Who Has Your Password?

You’re so excited about your new website. After weeks of work, it’s just about ready to launch and the developer needs the credentials for your hosting service. That’s when you remember Larry. Ah, Larry. When you launched the current version of your website four years ago, he was your technology Larry-of-all-trades, overseeing the network and helping your staff solve software [...]

By |July 15th, 2021|Categories: Marketing Assets|Tags: , , |Comments Off on So Who Has Your Password?

Happy Independence Day from Buckaroo!

This Independence Day, take a step back and cherish your life and the country you live in while appreciating the sacrifices people made to give us independence today. Factoid: Who started the 4th of July as a holiday? The 4th of July was celebrated as our Independence Day in 1777. John Adams predicted in a letter to his wife [...]

By |July 4th, 2021|Categories: Holiday|Tags: , , , |Comments Off on Happy Independence Day from Buckaroo!
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