You Can’t Be a National Competitor with a Local Attitude

By |2022-10-17T12:11:23-04:00October 11th, 2022|Categories: Branding|Tags: , , , , |

You’ve landed two big contracts in nearby states and have three hot prospects. It looks like the small company you started three years ago is ready to become a regional or even national player. It’s too bad your brand is going to limit your growth opportunities. I recently spoke with an industrial company that saw itself [...]

Comments Off on You Can’t Be a National Competitor with a Local Attitude

Sneaking a Look Under Your Competitors’ Hood

By |2022-06-01T15:22:54-04:00May 25th, 2022|Categories: Marketing|Tags: , , , |

Have you ever wished you could take a surreptitious peek into your competitors’ operations or decision-making process? What if I told you, it may be easier than you think? I’m not suggesting you hire industrial spies to break into a competitor’s production facility or try to place a mole into their executive suite. The simple fact [...]

Comments Off on Sneaking a Look Under Your Competitors’ Hood

You Can’t Read the Label from Inside the Jam Jar

By |2022-04-04T16:46:25-04:00April 4th, 2022|Categories: Strategy|Tags: , , , |

I’m always fascinated by company leaders who cannot grasp the value someone with a different perspective can bring to them. It reminds me of that homespun wisdom that it’s impossible to read the label from inside a jam jar. Put another way, unless a CEO or other company leader has managed to become 100 percent [...]

Comments Off on You Can’t Read the Label from Inside the Jam Jar
Go to Top