A Pro Photographer Can Be Your Best Friend
It's no surprise that an estimated 8.8 trillion photos were taken worldwide during 2018, given that most of us carry high-quality cameras in our phones. But shooting all those photos doesn't make us photographers. Digital technology has become a powerful equalizer in so many ways. Everyday people have access to tools that are far more sophisticated than what professionals had [...]
How Honest Do You Want Me To Be?
Does this make me look fat? The classic question and deadly measure of spousal honesty illustrates the inherent dilemma in conducting customer surveys. Just as spouses typically hesitate before responding, wondering whether the asker is truly seeking honest feedback or fishing for a compliment that might be a little untruthful, many companies claiming to be interested in customer feedback really [...]
What Do Customers Really Think of You?
Ask a business owner how her customers think about the services they receive or the products they use, and you’ll hear comments like "they love us." But when a third party asks those customers the same question, the results can be eye-opening. I recently shared the story about developing a customer profile for a professional services firm that was eager [...]
Merry Christmas & Happy New Year from the Team at Buckaroo!
“What if Christmas, he thought, doesn't come from a store. What if Christmas...perhaps...means a little bit more!” —Dr. Seuss, How the Grinch Stole Christmas!
Happy Thanksgiving from Everyone at Buckaroo Marketing!
Have a safe and happy Thanksgiving from everyone at Buckaroo Marketing!
When the Tail Wags the Dog
We had carefully studied the client's stated objectives and analyzed the budget, then created a strategy that addressed both with great efficiency. So we were startled when our plan was completely tossed out the window. The reason? One of the executives walked into the meeting and said he really liked a particular technology, so using that technology became the new [...]