Marketing and Sales Don’t Have to Be Enemies

By |2022-09-13T18:17:48-04:00September 13th, 2022|Categories: Marketing|Tags: , , , |

I’ve long found it amusing (and amazingly frustrating) that the two departments focused on driving most companies’ revenues are rarely in sync with one another. Often, their conflicts rise to the level of sworn enemies. Instead of taking a symbiotic approach, both departments avoid and sidestep each other, impairing their success and that of their employers. [...]