Sales

Have Your Sales and Marketing Changed to Reflect Today’s Sales Trends and Buying Behaviors?
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Have Your Sales and Marketing Changed to Reflect Today’s Sales Trends and Buying Behaviors?

Marketing

Have Your Sales and Marketing Changed to Reflect Today’s Sales Trends and Buying Behaviors?

By Deborah Daily|2024-02-29T12:12:11-05:00February 28th, 2024|Categories: Marketing|Tags: Buckaroo, Buckaroo Marketing, Inside Indiana Business, Inside Indiana Business with Gerry Dick, Marketing, Sales|

From advances in digital technology to the lasting impacts of the Covid pandemic, nearly every aspect of the business world has been upended in the last few years. Yet far too many B2B sales and marketing efforts ignore the dramatic changes in customer buying behaviors. Although the dynamics between B2B buyers and sellers have profoundly changed, [...]

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Marketing and Sales Don’t Have to Be Enemies
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Marketing and Sales Don’t Have to Be Enemies

Marketing

Marketing and Sales Don’t Have to Be Enemies

By Deborah Daily|2022-10-31T10:51:47-04:00September 13th, 2022|Categories: Marketing|Tags: Inside Indiana Business, Inside Indiana Business with Gerry Dick, Marketing, Sales|

I’ve long found it amusing (and amazingly frustrating) that the two departments focused on driving most companies’ revenues are rarely in sync with one another. Often, their conflicts rise to the level of sworn enemies. Instead of taking a symbiotic approach, both departments avoid and sidestep each other, impairing their success and that of their employers. [...]

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