Happy Independence Day from Buckaroo!
We are the land of the free, we are the home of the brave. Let’s pay tribute to our brave American Heroes on this special day and forever. Factoid: Who came up with the 4th of July as a holiday? On July 4th, the Continental Congress formally adopted the Declaration of Independence, which had been written largely by Thomas Jefferson. [...]
Sneaking a Look Under Your Competitors’ Hood
Have you ever wished you could take a surreptitious peek into your competitors’ operations or decision-making process? What if I told you, it may be easier than you think? I’m not suggesting you hire industrial spies to break into a competitor’s production facility or try to place a mole into their executive suite. The simple fact is there’s a wealth [...]
You Can’t Read the Label from Inside the Jam Jar
I’m always fascinated by company leaders who cannot grasp the value someone with a different perspective can bring to them. It reminds me of that homespun wisdom that it’s impossible to read the label from inside a jam jar. Put another way, unless a CEO or other company leader has managed to become 100 percent objective, they’re probably not [...]
Everything Your Company Does is Marketing
I was excited to open it. The website had been compelling, and the box was beautifully designed. The product was exactly as advertised. And then I saw the sheet. It was a simple slip of paper, containing the assembly instructions, apparently cranked out on the company’s photocopier. The text was skewed on the page, so whoever copied it apparently couldn’t [...]
Could Marketing Be the Strategy Behind Your Hiring Issues?
If there’s one common theme I’ve been hearing from company leaders during these strange economic times, it’s “we need more people.” And if there’s one lesson I’ve learned, it’s that those companies may need a more strategic approach to find them. You can see the evidence of the struggle to hire everywhere you look, from a plethora of “help wanted” [...]
Happy New Year from Buckaroo!
Make way for 2022! New adventures are just around the corner. Who knows what 2022 will bring? Regardless, at Buckaroo, we are excited to promote your brand, products, and services to help you grow and prosper. We are thankful for our team, friends, clients, and family. May you and your team be blessed with good health, wisdom, and prosperity. Let [...]