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What to Do When DIY is No Longer Strategic

Want to fix a kitchen sink, restore a broken dryer to health, or create the perfect crème brulee? A quick trip to YouTube will give you dozens of do-it-yourself videos. People like the DIY approach because they feel it empowers them and saves money. Entrepreneurs in particular love to boast about “bootstrap” approaches to their business [...]

By |2020-07-24T15:36:52+00:00December 2nd, 2019|Categories: Branding, Marketing, Strategy|Tags: , , |Comments Off on What to Do When DIY is No Longer Strategic

Overseas Outsourcing Can Create a World of Problems

The internet broke down geographic barriers for businesses, making it possible to find lower-cost suppliers around the world. But if companies lack the knowledge and skills to manage those suppliers properly, they may end up spending far more than expected. We’ve worked with companies all over the globe to help our clients meet their advertising and [...]

By |2020-07-24T15:37:32+00:00September 17th, 2019|Categories: Branding, Copywriting, Language Translation, Marketing|Tags: , , , |Comments Off on Overseas Outsourcing Can Create a World of Problems

Don’t Skimp on Professional Writing

As the client reviewed our estimate for their new website, they had no problem with the numbers for the design, the hosting, or the programming. But they didn’t understand why we recommended they should pay for writing. Couldn’t they just do that part themselves? Well, yes, they could. But we didn’t think they should. It’s a [...]

By |2020-07-24T15:37:58+00:00August 13th, 2019|Categories: Branding, Copywriting, Marketing|Tags: , , , |Comments Off on Don’t Skimp on Professional Writing

How to Avoid Pains in Your Assets

Among your company’s most important assets are the materials used in your marketing and promotional efforts. But do you know where they really are … or who they really belong to? Your website’s domain name, your product photographs, and those expensive demonstration videos are items you may assume that you own and can access easily. Don’t [...]

By |2020-07-24T15:38:23+00:00July 10th, 2019|Categories: Branding, Marketing, Marketing Assets|Tags: , , , |Comments Off on How to Avoid Pains in Your Assets

Happy Independence Day from Buckaroo!

Let each one of us make a promise, that as long as we live, we will be good citizens of our country in the best of our capabilities and we will help America grow into a better nation with each passing day. Factoid: Which president was the first to hold a Fourth of July celebration at [...]

By |2020-07-24T15:38:45+00:00July 4th, 2019|Categories: Holiday|Tags: , , , |Comments Off on Happy Independence Day from Buckaroo!

A Pro Photographer Can Be Your Best Friend

It's no surprise that an estimated 8.8 trillion photos were taken worldwide during 2018, given that most of us carry high-quality cameras in our phones. But shooting all those photos doesn't make us photographers. Digital technology has become a powerful equalizer in so many ways. Everyday people have access to tools that are far more sophisticated [...]

By |2020-07-24T15:39:01+00:00February 19th, 2019|Categories: Branding, Creative, Design, Marketing, Photography|Tags: , , , , |Comments Off on A Pro Photographer Can Be Your Best Friend

How Honest Do You Want Me To Be?

Does this make me look fat? The classic question and deadly measure of spousal honesty illustrates the inherent dilemma in conducting customer surveys. Just as spouses typically hesitate before responding, wondering whether the asker is truly seeking honest feedback or fishing for a compliment that might be a little untruthful, many companies claiming to be interested [...]

By |2020-07-24T15:39:22+00:00January 8th, 2019|Categories: Branding, Marketing, Strategy|Tags: , , , |Comments Off on How Honest Do You Want Me To Be?

What Do Customers Really Think of You?

Ask a business owner how her customers think about the services they receive or the products they use, and you’ll hear comments like "they love us." But when a third party asks those customers the same question, the results can be eye-opening. I recently shared the story about developing a customer profile for a professional services [...]

By |2020-07-24T15:39:39+00:00December 14th, 2018|Categories: Branding, Marketing, Strategy|Tags: , , , |Comments Off on What Do Customers Really Think of You?

Merry Christmas & Happy New Year from the Team at Buckaroo!

“What if Christmas, he thought, doesn't come from a store. What if Christmas...perhaps...means a little bit more!” —Dr. Seuss, How the Grinch Stole Christmas!

By |2020-07-24T15:40:01+00:00December 10th, 2018|Categories: Holiday|Tags: , , , |Comments Off on Merry Christmas & Happy New Year from the Team at Buckaroo!