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How to Avoid Pains in Your Assets

Among your company’s most important assets are the materials used in your marketing and promotional efforts. But do you know where they really are … or who they really belong to? Your website’s domain name, your product photographs, and those expensive demonstration videos are items you may assume that you own and can access easily. Don’t [...]

By |2020-06-25T09:10:13+00:00July 10th, 2019|Categories: Branding, Marketing, Marketing Assets|Tags: , , , |Comments Off on How to Avoid Pains in Your Assets

Happy Independence Day from Buckaroo!

Let each one of us make a promise, that as long as we live, we will be good citizens of our country in the best of our capabilities and we will help America grow into a better nation with each passing day. Factoid: Which president was the first to hold a Fourth of July celebration at [...]

By |2020-06-25T09:10:42+00:00July 4th, 2019|Categories: Holiday|Tags: , , , |Comments Off on Happy Independence Day from Buckaroo!

A Pro Photographer Can Be Your Best Friend

It's no surprise that an estimated 8.8 trillion photos were taken worldwide during 2018, given that most of us carry high-quality cameras in our phones. But shooting all those photos doesn't make us photographers. Digital technology has become a powerful equalizer in so many ways. Everyday people have access to tools that are far more sophisticated [...]

By |2020-06-25T09:11:14+00:00February 19th, 2019|Categories: Branding, Creative, Design, Marketing, Photography|Tags: , , , , |Comments Off on A Pro Photographer Can Be Your Best Friend

How Honest Do You Want Me To Be?

Does this make me look fat? The classic question and deadly measure of spousal honesty illustrates the inherent dilemma in conducting customer surveys. Just as spouses typically hesitate before responding, wondering whether the asker is truly seeking honest feedback or fishing for a compliment that might be a little untruthful, many companies claiming to be interested [...]

By |2020-06-25T09:11:41+00:00January 8th, 2019|Categories: Branding, Marketing, Strategy|Tags: , , , |Comments Off on How Honest Do You Want Me To Be?

What Do Customers Really Think of You?

Ask a business owner how her customers think about the services they receive or the products they use, and you’ll hear comments like "they love us." But when a third party asks those customers the same question, the results can be eye-opening. I recently shared the story about developing a customer profile for a professional services [...]

By |2020-06-25T09:12:35+00:00December 14th, 2018|Categories: Branding, Marketing, Strategy|Tags: , , , |Comments Off on What Do Customers Really Think of You?

Merry Christmas & Happy New Year from the Team at Buckaroo!

“What if Christmas, he thought, doesn't come from a store. What if Christmas...perhaps...means a little bit more!” —Dr. Seuss, How the Grinch Stole Christmas!

By |2020-06-25T09:13:13+00:00December 10th, 2018|Categories: Holiday|Tags: , , , |Comments Off on Merry Christmas & Happy New Year from the Team at Buckaroo!

When the Tail Wags the Dog

We had carefully studied the client's stated objectives and analyzed the budget, then created a strategy that addressed both with great efficiency. So we were startled when our plan was completely tossed out the window. The reason? One of the executives walked into the meeting and said he really liked a particular technology, so using that [...]

By |2020-06-25T09:14:27+00:00September 12th, 2018|Categories: Branding, Marketing, Strategy|Tags: , , , |Comments Off on When the Tail Wags the Dog

Building Trust with Testimonials

Typically, testimonials come in two forms – written and video.  Both are effective, touching its audience visually, emotionally, and mentally. Testimonials provide credibility for your company’s products and services, leveraging the power of word of mouth. Additionally, testimonials enhance your brand, verify your expertise and establish and/or deepen trust. Testimonials should be leveraged by placing [...]

By |2020-06-25T09:14:59+00:00August 30th, 2018|Categories: Branding, Marketing, Video|Tags: , , , , |Comments Off on Building Trust with Testimonials

Happy Independence Day!

As we celebrate our freedom, let us not forget to thank all those who have fought for this country to give us this day. When was the First 4th of July? On July 8, 1776, the first public readings of the Declaration were held in Philadelphia's Independence Square to the ringing of bells and band music. [...]

By |2020-06-25T09:15:54+00:00June 30th, 2018|Categories: Holiday|Tags: , |Comments Off on Happy Independence Day!