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When the Tail Wags the Dog

We had carefully studied the client's stated objectives and analyzed the budget, then created a strategy that addressed both with great efficiency. So we were startled when our plan was completely tossed out the window. The reason? One of the executives walked into the meeting and said he really liked a particular technology, so using that [...]

By |2020-07-24T15:40:36+00:00September 12th, 2018|Categories: Branding, Marketing, Strategy|Tags: , , , |Comments Off on When the Tail Wags the Dog

Building Trust with Testimonials

Typically, testimonials come in two forms – written and video.  Both are effective, touching its audience visually, emotionally, and mentally. Testimonials provide credibility for your company’s products and services, leveraging the power of word of mouth. Additionally, testimonials enhance your brand, verify your expertise and establish and/or deepen trust. Testimonials should be leveraged by placing [...]

By |2020-07-24T15:40:56+00:00August 30th, 2018|Categories: Branding, Marketing, Video|Tags: , , , , |Comments Off on Building Trust with Testimonials

Happy Independence Day!

As we celebrate our freedom, let us not forget to thank all those who have fought for this country to give us this day. When was the First 4th of July? On July 8, 1776, the first public readings of the Declaration were held in Philadelphia's Independence Square to the ringing of bells and band music. [...]

By |2020-07-24T15:42:39+00:00June 30th, 2018|Categories: Holiday|Tags: , |Comments Off on Happy Independence Day!

Dealing with Dealer and Distributor Networks

Many companies in the business-to-business world sell their products through networks of outside dealers, independent distributors, or similar arrangements. While those arrangements make it possible for even a small company to quickly gain a broad reach, they can also reduce the control the company has over its image and messages. Our marketing agency works with a [...]

By |2020-07-24T15:49:55+00:00June 27th, 2018|Categories: Branding, Marketing|Tags: , , |Comments Off on Dealing with Dealer and Distributor Networks

How Well Are You Tracking Your Marketing?

One of the first metrics business owners learn about is return on investment, or ROI. Earning the highest possible ROI is critical when running a business. You make investments with the expectation that you’ll have something to show for them. So how's the ROI on your investment in marketing and advertising? If you’re like most [...]

By |2020-07-24T15:50:15+00:00May 23rd, 2018|Categories: Key Performance Indicators, KPIs, Marketing|Tags: , , , |Comments Off on How Well Are You Tracking Your Marketing?

Getting More From Trade Shows While Spending Less

For many companies, participation in trade shows devours a healthy portion of the total marketing budget. But as with so many other aspects of business, what matters isn't how much you spend -- it's how intelligently you spend it. After each year’s show, many companies conclude that they could have had better results if only [...]

By |2020-07-24T15:50:36+00:00April 26th, 2018|Categories: Branding, Marketing, Trade Show|Tags: , , , |Comments Off on Getting More From Trade Shows While Spending Less

Maybe You Don’t Need to Change Your Logo

The graphic symbol representing your company has been in place since the early 1960s, when your great-uncle started the business, and your new advertising firm insists that it has to be replaced. You want to trust their counsel, but you're just not sure. "You need a new logo" is one of the first things companies often [...]

By |2020-07-24T15:50:54+00:00February 20th, 2018|Categories: Branding, Creative, Design, Marketing|Tags: , , , , |Comments Off on Maybe You Don’t Need to Change Your Logo

Don’t Get Lost in Translation When Doing Business Overseas

As the world becomes smaller, the opportunities for companies to do business overseas get bigger. But accessing other markets demands more than a perfunctory knowledge of geography and a phrase book. Cutting corners can trip up the most well-intentioned efforts. Our marketing agency has helped clients do business globally for years, and we've learned many lessons [...]

By |2020-07-24T15:51:16+00:00December 21st, 2017|Categories: Copywriting, Language Translation, Marketing|Tags: , , , |Comments Off on Don’t Get Lost in Translation When Doing Business Overseas

Lessons Learned Through Another Company’s History

Nearly two years ago, one of our agency's longtime clients asked us to develop a coffee-table book celebrating their company's centennial. In bringing that project to fruition, I learned a lot about the company, but learned even more about running a business. The company is Western States Manufacturing, a Cincinnati-area maker of centrifugal devices for [...]

By |2020-07-24T15:51:36+00:00September 27th, 2017|Categories: Branding, Copywriting, Creative, Design, Marketing|Tags: , , , , , |Comments Off on Lessons Learned Through Another Company’s History