Deborah Daily

About Deborah Daily

While Ken and his team manage the day-to-day operations of the Buckaroo machine, Deborah serves as our public face, overseeing client relationships, business development, and creative direction of all materials we produce. Clients will tell you that she has a knack for seeing into challenges, recognizing opportunities, and then delivering solutions. She treats projects as personal responsibilities and manages every detail without ever losing sight of the bigger picture.

The Customer Isn’t Always Right

By |2022-09-20T09:29:11-04:00December 10th, 2021|Categories: Marketing|Tags: , |

The disagreement grew increasingly intense. His frustration was obvious as he angrily snapped, “I’m the customer! I’m always right!” I didn’t yell back. I simply resigned his business. “The customer is always right” is an outgrowth of the intense competition among early big-city retailers. 19th century titans like John Wanamaker and Marshall Field wisely emphasized customer [...]

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Creating Images More Realistic Than Photos

By |2021-12-10T09:19:21-05:00September 22nd, 2021|Categories: Photography|Tags: , , |

We’ve all heard a photo is worth a thousand words, but if you’re in the business of making or selling products, you might be surprised to learn there’s a better alternative that’s worth infinitely more than those thousand words.Marketing and advertising efforts took a giant step forward when high-quality photography became available. Photos offered not only [...]

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Are You Forgetting Your Most Important Audience?

By |2021-08-23T17:03:39-04:00August 18th, 2021|Categories: Marketing|Tags: , |

The marketing director worked hard on the new campaign and convinced the CFO to budget extra dollars for the launch. It was an exciting promotion with an impossible-to-ignore offer that was certain to boost sales to new highs. Only one problem: nobody told the sales team about it. So an hour after the email blast went [...]

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So Who Has Your Password?

By |2021-07-20T14:20:27-04:00July 15th, 2021|Categories: Marketing Assets|Tags: , , |

You’re so excited about your new website. After weeks of work, it’s just about ready to launch and the developer needs the credentials for your hosting service. That’s when you remember Larry. Ah, Larry. When you launched the current version of your website four years ago, he was your technology Larry-of-all-trades, overseeing the network and helping [...]

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Happy Independence Day from Buckaroo!

By |2021-07-03T09:18:16-04:00July 4th, 2021|Categories: Holiday|Tags: , , , |

This Independence Day, take a step back and cherish your life and the country you live in while appreciating the sacrifices people made to give us independence today. Factoid: Who started the 4th of July as a holiday? The 4th of July was celebrated as our Independence Day in 1777. John Adams predicted in a [...]

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What Separates an Advocate from a Vendor?

By |2021-10-13T15:18:21-04:00May 21st, 2021|Categories: Marketing|Tags: , |

I developed a better understanding of our company’s business model the morning our son and his three-week-old driver’s license crossed paths with another vehicle in a local roundabout. Our car didn’t look too good, but he was fine. The driver who hit him was also uninjured, and her car suffered the worst of the damage. Most [...]

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Three Easy Fixes for Your LinkedIn Profile

By |2021-04-05T07:13:05-04:00March 29th, 2021|Categories: Marketing, Marketing Assets|Tags: , , |

While LinkedIn celebrates its 18th birthday on May 5, few people realize that LinkedIn was launched nine months before Facebook launched at Harvard – making it one of the oldest social networks still in use today. With 55 million companies as members, LinkedIn is clearly a driving force in the economy as evidenced by 61 million [...]

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How Do You Know if Your Marketing Efforts are Successful?

By |2022-04-19T10:41:04-04:00January 21st, 2021|Categories: Key Performance Indicators, KPIs, Marketing, Strategy|Tags: , , , , |

It happens frequently, and it always puzzles me. During an initial conversation with a CEO or company owner, I’ll ask how well their marketing is working. And they’ll reply with something like “I guess okay” or “it seems to be” or “I’m not sure” or even just a shrug. These are companies that invest significant sums [...]

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Happy Holidays from Buckaroo!

By |2020-12-20T10:26:08-05:00December 20th, 2020|Categories: Holiday|Tags: , , , , |

During the holiday season more than ever, our thoughts turn gratefully to those who have made our progress possible. We are deeply thankful and extend to you our best wishes for a happy and healthy holiday season. It is in this spirit we say, simply but sincerely… Thank you and Best Wishes for the Holiday Season [...]

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