About Deborah Daily

While Ken and his team manage the day-to-day operations of the Buckaroo machine, Deborah serves as our public face, overseeing client relationships, business development, and creative direction of all materials we produce. Clients will tell you that she has a knack for seeing into challenges, recognizing opportunities, and then delivering solutions. She treats projects as personal responsibilities and manages every detail without ever losing sight of the bigger picture.

Don’t Skimp on Professional Writing

By |2020-07-24T15:37:58-04:00August 13th, 2019|Categories: Branding, Copywriting, Marketing|Tags: , , , |

As the client reviewed our estimate for their new website, they had no problem with the numbers for the design, the hosting, or the programming. But they didn’t understand why we recommended they should pay for writing. Couldn’t they just do that part themselves? Well, yes, they could. But we didn’t think they should. It’s a [...]

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How to Avoid Pains in Your Assets

By |2021-07-15T14:16:26-04:00July 10th, 2019|Categories: Marketing Assets|Tags: , , , |

Among your company’s most important assets are the materials used in your marketing and promotional efforts. But do you know where they really are … or who they really belong to? Your website’s domain name, your product photographs, and those expensive demonstration videos are items you may assume that you own and can access easily. Don’t [...]

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Happy Independence Day from Buckaroo!

By |2020-07-24T15:38:45-04:00July 4th, 2019|Categories: Holiday|Tags: , , , |

Let each one of us make a promise, that as long as we live, we will be good citizens of our country in the best of our capabilities and we will help America grow into a better nation with each passing day. Factoid: Which president was the first to hold a Fourth of July celebration at [...]

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A Pro Photographer Can Be Your Best Friend

By |2020-07-24T15:39:01-04:00February 19th, 2019|Categories: Branding, Creative, Design, Marketing, Photography|Tags: , , , , |

It's no surprise that an estimated 8.8 trillion photos were taken worldwide during 2018, given that most of us carry high-quality cameras in our phones. But shooting all those photos doesn't make us photographers. Digital technology has become a powerful equalizer in so many ways. Everyday people have access to tools that are far more sophisticated [...]

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How Honest Do You Want Me To Be?

By |2021-05-17T14:53:45-04:00January 8th, 2019|Categories: Branding, Marketing, Strategy|Tags: , , , |

Does this make me look fat? The classic question and deadly measure of spousal honesty illustrates the inherent dilemma in conducting customer surveys. Just as spouses typically hesitate before responding, wondering whether the asker is truly seeking honest feedback or fishing for a compliment that might be a little untruthful, many companies claiming to be interested [...]

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What Do Customers Really Think of You?

By |2021-11-29T11:15:20-05:00December 14th, 2018|Categories: Branding, Marketing, Strategy|Tags: , , , |

Ask a business owner how her customers think about the services they receive or the products they use, and you’ll hear comments like "they love us." But when a third party asks those customers the same question, the results can be eye-opening. I recently shared the story about developing a customer profile for a professional services [...]

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Merry Christmas & Happy New Year from the Team at Buckaroo!

By |2020-07-24T15:40:01-04:00December 10th, 2018|Categories: Holiday|Tags: , , , |

“What if Christmas, he thought, doesn't come from a store. What if Christmas...perhaps...means a little bit more!” —Dr. Seuss, How the Grinch Stole Christmas!

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When the Tail Wags the Dog

By |2020-07-24T15:40:36-04:00September 12th, 2018|Categories: Branding, Marketing, Strategy|Tags: , , , |

We had carefully studied the client's stated objectives and analyzed the budget, then created a strategy that addressed both with great efficiency. So we were startled when our plan was completely tossed out the window. The reason? One of the executives walked into the meeting and said he really liked a particular technology, so using that [...]

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Building Trust with Testimonials

By |2020-07-24T15:40:56-04:00August 30th, 2018|Categories: Branding, Marketing, Video|Tags: , , , , |

Typically, testimonials come in two forms – written and video.  Both are effective, touching its audience visually, emotionally, and mentally. Testimonials provide credibility for your company’s products and services, leveraging the power of word of mouth. Additionally, testimonials enhance your brand, verify your expertise and establish and/or deepen trust. Testimonials should be leveraged by placing [...]

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